Measure the full impact of your PR campaigns, not just readership and mentions
BoldLens combines earned, owned, and paid media data into one simple dashboard. With AI-powered analysis and real-time insights, PR and comms leads can measure the value of their efforts, prove ROI, and align PR activities with business outcomes.
BoldLens integrates data from 50+ apps
Helping these companies link PR activity to business outcomes
Proving the value of PR is hard if you…
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Rely on tools that only show media coverage,
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Can’t link PR efforts to actual revenue or growth.
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Lack actionable data to improve PR campaign performance.
Discover 
, the platform that tracks your PR efforts, provides real-time insights, and connects them directly to business outcomes.
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BoldLens makes it easy
to prove the value of your PR activity
Show the C-suite the impact of PR across earned, owned, and paid media channels, and link your PR spend directly to revenue and growth with real-time insights powered by AI.
- Track all campaign activities across paid, owned, earned, and social media channels.
- Link spend to revenue and directly measure PR effectiveness.
- AI-driven insights highlight which PR activities are driving growth.
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Go beyond media coverage and track real business outcomes
Connects your PR activity to measurable business results. Track media coverage alongside brand impact, revenue, and growth with AI-powered insights that show the true value of your PR efforts.
- Track both media coverage and brand
impact across all channels. - Link PR activity to revenue and business
growth with real-time insights. - Save hours on PR reports.
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Optimise PR performance with automated AI analysis and insights
Get automated AI analysis to track PR performance, providing real-time insights that help optimise campaigns and drive better results across all channels.
- Identify key media trends and narratives early.
- Turn media monitoring into business insight.
“The ability to monitor brand & PR activity alongside business results is a huge win for the business. If you're looking for a tool to streamline your marketing reporting, then look no further.”
Built for PR and brand teams
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Automated Monthly Surveys
Measure awareness, consideration, and conversion with automated monthly surveys and competitor benchmarking. Test creative and messaging pre-launch, and optimise campaigns using verified respondent data.
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Brand Scorecard
Track key metrics like brand awareness, press coverage, social mentions, revenue and more. Easily benchmark and compare KPIs daily, monthly, and yearly.
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Media Monitoring
Instantly know when a journalist, news outlet, or publication mentions your brand anywhere in the world. Track reach, engagement and sentiment across online media, print, and broadcast.
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Social Listening
Keep tabs on all online conversations
about your brand, competitors and key topics on all major social platforms. Gain valuable insights into sentiment and competitor mentions. -
Sentiment Analysis
Get a complete picture of your brand’s reputation by monitoring sentiment across both press and social media. Track customer feedback, NPS scores and industry-specific reviews to evaluate brand.
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Share of Voice
Understand how much media and social
buzz you’re generating compared to competitors. Use BoldLens AI to pinpoint the moments that move the needle and track if you’re closing or widening the gap. -
Share of Search
Monitor how well your brand is performing in organic search compared to your competitors. Use concrete data to boost your search visibility and capture more search traffic.
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Share of Traffic
Benchmark your performance against the market and get the insights you need to outperform the competition.
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Paid Media Performance
Compare paid media performance with earned and owned channels for a holistic view of your marketing efforts.
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Media Mix Modelling
Media mix modelling displays over and under performance across TV, digital,
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Budget & ROI tracking
Visualise your budgets and spending across all activities, from media spend to agency fees. Track ROI for both performance marketing and harder-to-quantify efforts
like agency work and thought leadership launches.
Brand and PR teams love us
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Boldspace are absolutely brilliant
“From day-to-day press office delivery right through to senior counsel at CEO level, their team are excellent at every part of the brief. They are a vital partner.”
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Locke monitors PR and
brand activity alongside business results“If you're looking for a tool to streamline your marketing reporting and give an excellent snapshot of the landscape, then look no further.”
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Fridays reports on marketing and comms activity in a completely different way
“BoldLens has helped paint a picture of our entire marketing function, and it brings together multiple channels from paid media, PR and social into one platform.”
See how your brand is performing
against competitors in 15 minutes
FAQ’s
How does BoldLens help with proving ROI?
BoldLens tracks performance across paid, owned, earned, and social media channels, correlating your marketing spend with actual revenue and sales. The platform uses AI to provide real-time insights and performance analysis, enabling you to demonstrate the true value of your campaigns to stakeholders.
Can I track data from all my marketing channels in one place?
Yes, BoldLens consolidates data from all your marketing activities – whether paid media, PR, social media, or earned content – into a single platform. This unified view allows you to see how each channel impacts your overall marketing goals and ROI.
How does AI help optimise my brand and PR strategy?
BoldLens uses AI to analyse your marketing data in real-time, identifying trends and providing actionable suggestions to optimise your campaigns. AI-driven insights highlight areas where you can improve performance and allocate your resources more effectively, helping you make data-backed decisions faster.
Can BoldLens track brand awareness and PR activities?
Yes, BoldLens can track brand awareness, press coverage, social mentions, sentiment, and more. By correlating these PR efforts with sales and revenue, it provides a clear view of how your PR and brand activities contribute to your business outcomes.
Is BoldLens suitable for small businesses or only large enterprises?
BoldLens is designed to be flexible, making it suitable for businesses of all sizes. Whether you’re a small business or a large enterprise, BoldLens can help you optimise your marketing strategy, track performance, and prove ROI across all channels.
