Marketing optimisation tool

Measure the full impact
of your integrated campaigns, not just clicks

BoldLens combines paid, earned, owned, and social data into one platform, giving marketing leads real-time insights on brand and performance metrics. Align campaigns across channels, measure true impact, and optimise for better ROI with AI-powered analysis.

BoldLens integrates data from 50+ apps

Helping these brands prove ROI and optimise spend

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The problem

Demonstrating marketing ROI is challenging if you…

  • Rely on expensive tools that specialise in one function.

  • Use Google Analytics, which doesn’t show brand or earned impact.

  • Can’t see all your marketing data in one place, making it hard to track complete performance.

Discover  , the platform that tracks all your marketing activities in real-time, connects them to revenue, and provides AI-powered insights to optimise performance across every channel.

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  • Don’t settle for tools
    that only track one aspect of your marketing

    BoldLens tracks brand performance across all channels, giving you real-time insights into how PR, paid media, and owned channels are driving revenue.

    • Campaign-level reporting with conversion, sentiment and awareness/reach data.
    • Connect marketing activity to business growth and sales.
    • AI-driven insights to pinpoint high-performing
      PR and brand activities.
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  • Stop relying on Google Analytics for brand and earned media insights

    BoldLens provides a comprehensive view of your brand performance, tracking the full impact of PR, earned media, and marketing activities, not just traffic.

    • Track earned media impact alongside other marketing data.
    • Measure brand awareness and sentiment.
    • Connect PR activity to business outcomes
      and prove ROI.
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  • See your marketing performance in full, from awareness to revenue

    See what’s working, instantly, and make better decisions on spend, with marketing results you can show your CFO to justify spend and growth.

    • Get a clear understanding of how each
      activity impacts revenue.
    • Justify your spend and craft your strategy according to data.
    • Use AI insights to improve performance and demonstrate ROI.

    • “The ability to monitor brand & PR activity alongside business results is a huge win for the business. If you're looking for a tool to streamline your marketing reporting, then look no further.”

    Alan Gurney Head of Marketing UK & Ireland at Locke
    Features

    Built for marketing teams

    • Automated Monthly Surveys

      Measure awareness, consideration, and conversion with automated monthly surveys and competitor benchmarking. Test creative and messaging pre-launch, and optimise campaigns using verified respondent data.

    • Brand Scorecard

      Track key metrics like brand awareness, press coverage, social mentions, revenue and more. Easily benchmark and compare KPIs daily, monthly, and yearly.

    • Media Monitoring

      Instantly know when a journalist, news outlet, or publication mentions your brand anywhere in the world. Track reach, engagement and sentiment across online media, print, and broadcast.

    • Social Listening

      Keep tabs on all online conversations
      about your brand, competitors and key topics on all major social platforms. Gain valuable insights into sentiment and competitor mentions.

    • Sentiment Analysis

      Get a complete picture of your brand’s reputation by monitoring sentiment across both press and social media. Track customer feedback, NPS scores and industry-specific reviews to evaluate brand.

    • Share of Voice

      Understand how much media and social
      buzz you’re generating compared to competitors. Use BoldLens AI to pinpoint the moments that move the needle and track if you’re closing or widening the gap.

    • Share of Search

      Monitor how well your brand is performing in organic search compared to your competitors. Use concrete data to boost your search visibility and capture more search traffic.

    • Share of Traffic

      Benchmark your performance against the market and get the insights you need to outperform the competition.

    • Paid Media Performance

      Compare paid media performance with earned and owned channels for a holistic view of your marketing efforts.

    • Media Mix Modelling

      Media mix modelling displays over and under performance across TV, digital,
      social, print and more, telling you where to re-allocate spend for best results.

    • Budget & ROI tracking

      Visualise your budgets and spending across all activities, from media spend to agency fees. Track ROI for both performance marketing and harder-to-quantify efforts
      like agency work and thought leadership launches.

    Brand and PR teams love us

    • Boldspace are absolutely brilliant

      “From day-to-day press office delivery right through to senior counsel at CEO level, their team are excellent at every part of the brief. They are a vital partner.”

      Lesley McPherson Head of PR at Nottingham Building Society

    • Locke monitors PR and
      brand activity alongside business results

      “If you're looking for a tool to streamline your marketing reporting and give an excellent snapshot of the landscape, then look no further.”

      Alan Gurney Head of Marketing UK & Ireland at Locke

    • Fridays reports on marketing and comms activity in a completely different way

      “BoldLens has helped paint a picture of our entire marketing function, and it brings together multiple channels from paid media, PR and social into one platform.”

      Sophie Eeles PR Manager at Fridays

    See how your brand is performing
    against competitors in 15 minutes

    FAQ’s

    How does BoldLens help with proving ROI?

    BoldLens tracks performance across paid, owned, earned, and social media channels, correlating your marketing spend with actual revenue and sales. The platform uses AI to provide real-time insights and performance analysis, enabling you to demonstrate the true value of your campaigns to stakeholders.

    Can I track data from all my marketing channels in one place?

    Yes, BoldLens consolidates data from all your marketing activities – whether paid media, PR, social media, or earned content – into a single platform. This unified view allows you to see how each channel impacts your overall marketing goals and ROI.

    How does AI help optimise my brand and PR strategy?

    BoldLens uses AI to analyse your marketing data in real-time, identifying trends and providing actionable suggestions to optimise your campaigns. AI-driven insights highlight areas where you can improve performance and allocate your resources more effectively, helping you make data-backed decisions faster.

    Can BoldLens track brand awareness and PR activities?

    Yes, BoldLens can track brand awareness, press coverage, social mentions, sentiment, and more. By correlating these PR efforts with sales and revenue, it provides a clear view of how your PR and brand activities contribute to your business outcomes.

    Is BoldLens suitable for small businesses or only large enterprises?

    BoldLens is designed to be flexible, making it suitable for businesses of all sizes. Whether you’re a small business or a large enterprise, BoldLens can help you optimise your marketing strategy, track performance, and prove ROI across all channels.