Track brand performance across all channels and prove ROI from one dashboard
BoldLens combines paid, earned, owned, and social data into one simple brand intelligence dashboard. Powered by AI analysis, MMM, and results benchmarked against your market and competitors, it helps brand managers and CMO’s track performance, optimise spend, and drive brand growth.
BoldLens integrates data from 50+ apps
Helping brands prove ROI and optimise spend
Demonstrating the impact of brand activity on growth is challenging if you…
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Don’t track performance relative to your market and competition.
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Can’t connect top of funnel activity to sales and revenue.
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Find it hard to turn an insight into an action.
Discover 
, the platform that tracks your brand activity in real-time, compares to competitors, and gives AI-powered suggestions to optimise spend.
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Track brand performance against market and competitors
Stop wasting time and money on slow,
fragmented tracking tools. BoldLens combines all brand data into one platform, delivering real-time insights and AI-powered recommendations.
- Unified brand tracking across all channels in one dashboard.
- Real-time data collection to eliminate delays and inaccuracies.
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BoldLens makes it easy to prove the value of your campaigns
Track brand impact across the entire marketing funnel and against competitors. Show the C-suite
the value of paid, owned, earned, and social media efforts, with easy-to-digest insights on what’s working (and what’s not).
- Track all campaign activities across paid,
owned, earned, and social media channels. - Link spend to revenue and directly measure campaign effectiveness.
- Back up brand investment with data, get a clear view of brand impact.
- Align brand-building to commercial goals.
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Drive better results
with BoldLens’ AI-powered optimisation
Fully understand what’s working, what’s not, and what to do next with clear, actionable AI analysis. BoldLens contextualises trends, highlights key takeaways and sends you competitor activity alerts.
- AI recommendations to allocate spend
where they’ll have the biggest impact. - AI recommendations to allocate resources
where they’ll have the biggest impact.
“The ability to monitor brand & PR activity alongside business results is a huge win for the business. If you're looking for a tool to streamline your marketing reporting, then look no further.”
Built for brand teams
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Automated Monthly Surveys
Measure awareness, consideration, and conversion with automated monthly surveys and competitor benchmarking. Test creative and messaging pre-launch, and optimise campaigns using verified respondent data.
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Brand Scorecard
Track key metrics like brand awareness, press coverage, social mentions, revenue and more. Easily benchmark and compare KPIs daily, monthly, and yearly.
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Media Monitoring
Instantly know when a journalist, news outlet, or publication mentions your brand anywhere in the world. Track reach, engagement and sentiment across online media, print, and broadcast.
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Social Listening
Keep tabs on all online conversations
about your brand, competitors and key topics on all major social platforms. Gain valuable insights into sentiment and competitor mentions. -
Sentiment Analysis
Get a complete picture of your brand’s reputation by monitoring sentiment across both press and social media. Track customer feedback, NPS scores and industry-specific reviews to evaluate brand.
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Share of Voice
Understand how much media and social
buzz you’re generating compared to competitors. Use BoldLens AI to pinpoint the moments that move the needle and track if you’re closing or widening the gap. -
Share of Search
Monitor how well your brand is performing in organic search compared to your competitors. Use concrete data to boost your search visibility and capture more search traffic.
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Share of Traffic
Benchmark your performance against the market and get the insights you need to outperform the competition.
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Paid Media Performance
Compare paid media performance with earned and owned channels for a holistic view of your marketing efforts.
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Media Mix Modelling
Media mix modelling displays over and under performance across TV, digital,
social, print and more, telling you where to re-allocate spend for best results. -
Budget & ROI tracking
Visualise your budgets and spending across all activities, from media spend to agency fees. Track ROI for both performance marketing and harder-to-quantify efforts
like agency work and thought leadership launches.
Brand and PR teams love us
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Boldspace are absolutely brilliant
“From day-to-day press office delivery right through to senior counsel at CEO level, their team are excellent at every part of the brief. They are a vital partner.”
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Locke monitors PR and
brand activity alongside business results“If you're looking for a tool to streamline your marketing reporting and give an excellent snapshot of the landscape, then look no further.”
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Fridays reports on marketing and comms activity in a completely different way
“BoldLens has helped paint a picture of our entire marketing function, and it brings together multiple channels from paid media, PR and social into one platform.”
See how your brand is performing
against competitors in 15 minutes
FAQ’s
How does BoldLens help with proving ROI?
BoldLens tracks performance across paid, owned, earned, and social media channels, correlating your marketing spend with actual revenue and sales. The platform uses AI to provide real-time insights and performance analysis, enabling you to demonstrate the true value of your campaigns to stakeholders.
Can I track data from all my marketing channels in one place?
Yes, BoldLens consolidates data from all your marketing activities – whether paid media, PR, social media, or earned content – into a single platform. This unified view allows you to see how each channel impacts your overall marketing goals and ROI.
How does AI help optimise my brand and PR strategy?
BoldLens uses AI to analyse your marketing data in real-time, identifying trends and providing actionable suggestions to optimise your campaigns. AI-driven insights highlight areas where you can improve performance and allocate your resources more effectively, helping you make data-backed decisions faster.
Can BoldLens track brand awareness and PR activities?
Yes, BoldLens can track brand awareness, press coverage, social mentions, sentiment, and more. By correlating these PR efforts with sales and revenue, it provides a clear view of how your PR and brand activities contribute to your business outcomes.
Is BoldLens suitable for small businesses or only large enterprises?
BoldLens is designed to be flexible, making it suitable for businesses of all sizes. Whether you’re a small business or a large enterprise, BoldLens can help you optimise your marketing strategy, track performance, and prove ROI across all channels.
